Social Media Updates

YouTube is making stricter rules around unoriginal content, and so is META. Although the head of Instagram already said that many months ag,o these rules apply to Instagram as well.

Yes, you can do trends and share reactions to a video, but if you time and time again use someone else’s content on your own platform, you’ll get downranked!

I am actually excited about this. Nothing is more annoying than full-on AI videos on these platforms or the same content over and over again.

What do you think?

Before we dive in with our updates, here is a great article from Buffer sharing what content performs best on which platform according to their test.

Social Media Updates

• Will we soon have a US version of TikTok? There are several articles rumouring this, read another one here, however TikTok is dening this here

• Talking about TikTok, you can now schedule a post within the app (finally)

• Your Instagram posts now show on Google - I shared this many weeks ago, but it’s worth mentioning again because it makes SEO even more important

• For those of you who don’t have trial reels, here might be why

• YouTube has clarified what their new monetitzation rules mean - this is especially around AI-produced content

• Meta now has stricter rules around unoriginal content (although Instagram is already pretty strict, according to Adam Mosseri)

• Meta wants you to reach out to your customers via Messenger and adds new features

• YouTube is testing an AI bot to help with analytics

• Even more features on Edits are being released

• Over a third of Pinterest’s audience is male. Here is what they are looking for

• Gen Z is shopping on Pinterest and TikTok

• You can now not only test thumbnails but also titles on YouTube

• Instagram has now rolled out DM scheduling to more users